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Virat Kohli, an icon in international cricket, has led India to significant victories and achieved numerous batting records, solidifying his status as a prominent global athlete.
The international brand American Tourister partnered up with Virat Kohli as their brand ambassador in the Indian market in 2016-2017.
In 2017, Kohli inked a jaw-dropping Rs 110 crore deal with Puma for eight years, making him the first Indian sportsperson to sign a single-brand deal of this magnitude. He also launched the One8 brand with Puma in 2017. Puma also gave Kohli equity in the brand, making him a long-term business partner.
In his partnership with Myntra, Kohli redefined everyday fashion, proving that even casual wear could be extraordinary. The campaign showcased his ability to elevate casual fashion.
Virat Kohli officially concluded his blockbuster $13m (₹110 crore) endorsement deal with Puma, ending an eight-year partnership, and is set to join Indian sportswear startup Agilitas as an investor.
His partnerships with brands such as Puma, Noise, Boost, and Duroflex reflect his influence, emphasizing excellence, fitness, and style to reach a wide audience.
His partnerships with brands such as Puma, Noise, Boost, and Duroflex reflect his influence, emphasizing excellence, fitness, and style to reach a wide audience.
His partnerships with brands such as Puma, Noise, Boost, and Duroflex reflect his influence, emphasizing excellence, fitness, and style to reach a wide audience.
His bat deal with MRF is regarded as one of the most financially rewarding deals in cricket history, estimated at over ₹100 crore for eight years, signed in 2017.
In March 2019, Kohli was named the brand ambassador of the mobile esports platform, Mobile Premier League, in a reported ₹12 crore deal. He also invested in Galactus Funware Technology Pvt Ltd, MPL's parent company, in 2019.
In April 2021, Vivo appointed Kohli as their brand ambassador ahead of the Indian Premier League.
In 2021, he became an athlete-investor and ambassador for Hyperice, a wellness brand known for its recovery products.
He also extended his support to Blue Tribe, a startup specializing in plant-based meat products.
Kohli invested an undisclosed amount in Rage Coffee, a coffee brand, and was appointed its brand ambassador.
Virat Kohli was born on November 5, 1988, in Delhi, India. He developed an early interest in cricket, with his family noting his passion from the age of three. His formal training began at the West Delhi Cricket Academy in 1998. Kohli’s youth career saw him excel, notably captaining the India Under-19 team to a World Cup victory in Malaysia in 2008. This achievement positioned him for a swift entry into senior international cricket.
Kohli’s international career officially commenced in August 2008 with a call-up to the ODI squad. He scored his first ODI century in December 2009 against Sri Lanka. His consistent performance led to him becoming the fastest Indian to score 1,000 ODI runs in 2010. He was a key member of the Indian team that won the 2011 Cricket World Cup and the 2013 ICC Champions Trophy. He made his Test debut in June 2011 and scored his maiden Test century in Adelaide in January 2012. He further captained India to victory in the 2024 T20 World Cup and the 2025 Champions Trophy. Over his career, Kohli has been ranked number one in ICC rankings for ODI batsmen and T20I batsmen, and was named the ICC Men’s Cricketer of the Decade (2011–2020).
In franchise cricket, Kohli was acquired by Royal Challengers Bangalore (now Royal Challengers Bengaluru) in the inaugural 2008 Indian Premier League season. He has remained with the team since, eventually captaining them and setting numerous batting records. In the 2016 IPL season, he scored a record 973 runs, including four centuries, earning him the Orange Cap and the Most Valuable Player award. In 2025, he celebrated his first IPL title with Royal Challengers Bengaluru.
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