We Are Twinset

Founded by stylists Sarah Ellis and Philippa Bloom, We Are Twinset established itself as a leading fashion and lifestyle blog, offering insights on current trends and integrating high-street fashion with designer pieces. The duo began the platform to share their distinct fashion sense, initially managing all content from home while actively collaborating with brands and press representatives for featured items. This foundational period laid the groundwork for their significant influence within the industry. As their following rapidly expanded, Sarah and Philippa transitioned from their full-time careers in approximately 2017 to dedicate themselves entirely to We Are Twinset.

This strategic move solidified their commitment, leading to a substantial increase in their reach, culminating in over 260,000 followers on Instagram. Their growing influence attracted major fashion and cosmetic brands, resulting in numerous successful paid partnerships that further cemented their position within the fashion influencer landscape. Identifying a surge in demand for comfortable apparel during the pandemic, Sarah and Philippa leveraged their success to launch their own clothing line, WAT The Brand, in March 2021. This venture was self-funded through their established blogging earnings.

The initial launch proved to be an immediate triumph, exceeding a three-month sales target within hours. Building on this momentum, WAT The Brand has since expanded its offerings to include menswear and childrenswear collections. Today, Sarah Ellis and Philippa Bloom successfully manage two distinct businesses: the influential We Are Twinset blog and the rapidly expanding WAT The Brand. Their entrepreneurial endeavors reflect their ability to identify market trends and translate their editorial expertise into tangible commercial success.

Their continued impact across fashion and lifestyle content creation, coupled with their thriving apparel brand, underscores their dynamic and multifaceted professional footprint.