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United States Kid Cudi, also known as Scott Mescudi, is an American rapper, singer, record producer, actor, and fashion designer, recognized for his genre-blending music and introspective lyrics that often address mental health.
Kid Cudi partnered with Bisquick for a limited-edition capsule collection that included a licensed Cudi's Funnel Cake mix and exclusive merchandise.
Kid Cudi collaborated with Giuseppe Zanotti, who designed an exclusive sneaker inspired by Cudi's personal style.
Kid Cudi has partnered with Virgil Abloh on campaigns, demonstrating his involvement in high fashion. One notable collaboration was for a 'Leader of the Delinquents' t-shirt where Abloh designed the artwork.
Kid Cudi has a long-standing relationship with Bape, dating back to his early days working at their store. They collaborated on a limited-edition capsule collection in 2009, featuring Cudi's likeness on T-shirts, and again in 2021 with a series of 20 pieces.
Kid Cudi was announced as one of the new faces for Coach's Spring campaign, appearing alongside Chloë Grace Moretz.
Kid Cudi announced a partnership with Adidas in March 2019, which led to the release of his self-named VADAWAM 326 sneakers on December 17, 2020.
Kid Cudi has modeled for Calvin Klein campaigns, including their Fall 2023 campaign where he was featured as one of their new ambassador features.
Kid Cudi modeled for Levi Strauss & Co.'s 'The Number That Changed Everything' campaign in January 2022.
Kid Cudi partnered with the French fashion brand A.P.C. for a capsule collection that included denim, sneakers, and t-shirts in February 2019.
Kid Cudi has endorsed Becks.
Kid Cudi has endorsed Bose products.
This is likely a broader corporate entity that owns Bisquick, but the specific partnership was with Bisquick.
Kid Cudi has been linked to potential collaborations or mentions with Carhartt, particularly in relation to his brand WZRD CWBY.
Kid Cudi has been linked to potential collaborations or mentions with New Balance, particularly in relation to his brand WZRD CWBY.
In 2010, Converse launched a 'You're It' campaign featuring Kid Cudi. He also teamed up with Converse along with Rostam Batmanglij and Bethany Cosentino to produce the song 'All Summer' for a campaign.
Kid Cudi teamed up with the NFL to release a limited-edition Starter jacket commemorating the 2021 NFL draft, which took place in his hometown of Cleveland.
In June 2023, Cudi collaborated with American art collective MSCHF to release sneakers, which Cudi previewed during his headlining performance at Lyrical Lemonade's Summer Smash Festival.
The first piece from Cudi's MOTR clothing line was a t-shirt created in collaboration with Nigo's Human Made, made for NBA All-Star Weekend.
In September 2021, Cudi partnered with Cadillac for the campaign for their 2023 Lyriq.
In March 2022, Cudi was featured in a jewelry-focused campaign from French fashion house Louis Vuitton, the LV Volt campaign, modeling pieces from their unisex collection.
Kid Cudi confirmed he would have an upcoming collection with Italian luxury fashion label Off-White, using a floral dress he wore on Saturday Night Live as one of the pieces.
Kid Cudi rolled out a small batch of merchandise in support of his 'Man on the Moon III' album in collaboration with Cactus Plant Flea Market.
In 2019, Kid Cudi teamed up with delivery service Postmates to deliver $10,000 worth of Popeyes takeout to the Coachella Valley Rescue Mission for individuals in need.
Kid Cudi partnered with Postmates to deliver meals to a homeless shelter during Coachella.
In July 2022, McDonald's announced Kid Cudi as the headliner for their 2022 Camp McDonald's virtual experience, accessible through their app.
In June 2021, Amazon enlisted Kid Cudi for 'Prime Day Show'; a three-part musical event where he performed with the International Space Orchestra.
Kid Cudi co-created and starred in the Netflix animated series 'Entergalactic' (2022) and has a forthcoming directorial project, 'Teddy', with Netflix.
Cudi starred in the HBO series 'How to Make It in America' (2010-2011) and the miniseries 'We Are Who We Are' (2020).
Cudi took over mic duties as a bandleader for IFC's television series 'Comedy Bang! Bang!' (2015).
Scott Ramon Seguro Mescudi, professionally known as Kid Cudi, was born on January 30, 1984, in Cleveland, Ohio. He spent his early years in Shaker Heights and Solon, Ohio, and experienced personal tragedy at age 11 when his father passed away from cancer. This event, alongside his struggles with depression, loneliness, and alienation, would later become recurring themes in his music. After a brief period studying film at the University of Toledo, which he left after a year, Cudi moved to New York City in 2005 with aspirations of a music career. His early jobs included working at discreet fashion stores.
Cudi’s musical journey began gaining traction in 2007 when his song “Day ‘n’ Nite” started circulating on music blogs after being self-published on MySpace. This exposure led to him catching the attention of Kanye West, who signed Cudi to his GOOD Music label in late 2008. The following year, Cudi released his debut studio album, “Man on the Moon: The End of Day” (2009), which achieved critical and commercial success, earning quadruple platinum certification from the RIAA. This album featured hit singles like “Make Her Say” (with Kanye West and Common) and the diamond-certified “Pursuit of Happiness.” His second album, “Man on the Moon II: The Legend of Mr. Rager” (2010), also received platinum certification, further solidifying his presence in the music industry.
Beyond music, Cudi has diversified his career into acting and fashion. He made his acting debut in the HBO series “How to Make It in America” (2010-2011) and has since appeared in films such as “Need for Speed” (2014), “Don’t Look Up” (2021), and “X” (2022). In 2015, he starred as a bandleader in the IFC series “Comedy Bang! Bang!” He launched his own production company, Mad Solar, in 2020, which produced the documentary “A Man Named Scott” (2021) and the Netflix animated special “Entergalactic” (2022). In fashion, he has collaborated with brands like Bape, Adidas, and Calvin Klein, and in 2022, he launched his own clothing line, MOTR (Members of the RAGE).
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