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Sweden Ace of Base, the Swedish pop group, achieved global recognition in the 1990s with their blend of dance-pop and reggae influences, selling millions of albums worldwide.
NBC News reported on Ace of Base returning to the spotlight with a docuseries about their meteoric rise to '90s fame, featuring interviews with band members Jenny Berggren and Ulf Ekberg. The report highlights the group's enduring legacy and renewed public interest.
Jenny Berggren and Ulf Ekberg discussed their time in Ace of Base in an interview with Forbes, promoting the new documentary 'All That She Wants.' The discussion provided insights into the band's history and ongoing projects.
Ulf Ekberg, co-founder of Ace of Base, was featured on the 'Braving Business' podcast, where he discussed pop stardom, reinvention, and other aspects of his career.
Billboard announced a new documentary series titled 'All That She Wants' that chronicles the rise and fall of Ace of Base, one of Sweden's biggest pop band exports.
Following their initial success, Ace of Base secured a Europe-wide record deal with Metronome Records.
Clive Davis, founder of Arista Records, heard "All That She Wants" and signed a license with Mega for the Americas, leading to the group's significant US success.
Ace of Base formed in Gothenburg, Sweden, in 1987, originally comprising Ulf Ekberg and siblings Jonas Berggren, Linn Berggren, and Jenny Berggren. The group initially experimented with techno music, inspired by Italo disco and house, before developing their distinctive reggae-pop sound. After facing initial rejections from record companies, their break came in 1991 when Mega Records expressed interest. Their debut single, “Wheel of Fortune,” gained traction in Denmark in 1992, followed by the breakthrough hit “All That She Wants,” which quickly topped charts in Denmark and later in Europe.
The success of “All That She Wants” led to the rapid release of their debut album, “Happy Nation,” in November 1992. The album’s European success prompted a deal with Metronome/PolyGram. Despite initial skepticism from American labels, Clive Davis of Arista Records signed them after hearing “All That She Wants.” The album was re-issued in the US as “The Sign” in November 1993, becoming one of the best-selling debut albums of all time with over 21 million copies sold worldwide. “The Sign” produced three No. 1 singles on the Billboard Mainstream Top 40: “All That She Wants,” “The Sign,” and “Don’t Turn Around.” The group released their second album, “The Bridge,” in 1995, which featured a more diverse sound and produced hits like “Lucky Love” and “Beautiful Life,” co-produced by Max Martin.
Throughout the late 1990s and early 2000s, Ace of Base continued to create music, with albums like “Flowers” (1998) and “Da Capo” (2002). “Flowers” included the hit “Life Is a Flower,” which was re-recorded as “Whenever You’re Near Me” for the US release, “Cruel Summer.” While Linn Berggren reduced her vocal and stage presence by the late 1990s, the group collectively sold over 30 million records, establishing themselves as the third most successful Swedish band after ABBA and Roxette. Although largely inactive since 2012, the group has never officially disbanded, releasing demo tracks and compilations like “Hidden Gems” (2015) and the 12-disc box set “All That She Wants: The Classic Collection” (2020), marking their 30th anniversary. In 2024, they were inducted into the Swedish Music Hall of Fame and had a three-part documentary series, “All That She Wants,” premiered.
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