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United States Caroline Calloway is a social media celebrity and author known for her engaging online presence and narrative-driven content.
Calloway secured a book deal in 2015 for a memoir titled 'And We Were Like,' reportedly for an advance of $500,000, which her ghostwriter Natalie Beach later stated was $375,000. Calloway withdrew from the deal in 2017, owing the publisher the advance.
Calloway collaborated with the clothing brand Rowing Blazers, which was noted as one of the few promised projects she completed.
In April 2020, Calloway self-published her essay 'I Am Caroline Calloway' behind a paywall, raising close to $50,000 for Direct Relief to support medical workers and first responders treating coronavirus patients.
Caroline Calloway Gotschall was born on December 5, 1991, in Falls Church, Virginia, and later changed her surname to Calloway, anticipating its suitability for book covers. She attended Phillips Exeter Academy and began her undergraduate studies in art history at New York University. In 2013, Calloway transferred to St Edmund’s College, Cambridge, graduating with a Bachelor of Arts in 2016. During her time at Cambridge, she developed a significant online following, detailing her life and experiences through long-form captions on Instagram. Her candid approach also saw her openly discuss her struggles with generalized anxiety disorder, depression, and Adderall addiction during her university years.
Calloway’s career as an influencer began in 2012 on Instagram, where she chronicled her life, particularly her experiences at Cambridge University. She gained notoriety for hosting lavish parties, which earned her the nickname “Gatsby of Cambridge.” In 2015, she secured a book deal with Flatiron Books for a memoir titled “And We Were Like,” receiving a significant advance. However, she later withdrew from the deal in 2017, citing that the proposed book did not reflect her authentic experiences. Following this, in 2018, Calloway announced a “Creativity Workshop Tour,” which faced cancellations and public scrutiny, leading to comparisons with the Fyre Festival. Despite these challenges, Calloway continued to evolve her public persona, embracing the “scammer” label in subsequent workshops and leveraging her online presence for various projects.
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