Caroline Calloway

Caroline Calloway began her career as an influencer on Instagram in 2012, swiftly cultivating a significant online following through her distinctive long-form captions. Documenting her life, particularly her experiences while attending St Edmund’s College, Cambridge, Calloway’s candid narratives, which included public discussions of generalized anxiety disorder, depression, and Adderall addiction, resonated deeply with her audience. After transferring to Cambridge in 2013, she graduated with a Bachelor of Arts in 2016. During her tenure at Cambridge, Calloway gained widespread notoriety for hosting lavish parties, earning her the moniker ‘Gatsby of Cambridge’ among her followers.

In 2021, she further ventured into e-commerce with the introduction of her proprietary ‘Snake Oil’ skincare product, leveraging her personal brand to enter the consumer goods market. In 2023, Caroline Calloway independently published her highly anticipated memoir, Scammer, directly through her own website. This groundbreaking decision allowed her to maintain complete creative and financial control over her work, bypassing traditional publishers to connect directly with her dedicated readership. The self-published work, which built upon years of her distinctive online storytelling, culminated in a cohesive literary project, showcasing her continued innovation in both content creation and distribution, and reinforcing her reputation as a formidable independent voice.