George Russell | Booking Agent | MN2S

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George Russell

George Russell has consistently demonstrated exceptional talent and dedication throughout his racing career, progressing from junior championships to a prominent position in Formula 1.

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Past Works

Mercedes-AMG Petronas Formula One Team

George Russell and Kimi Antonelli are confirmed to continue as the team's driver line-up into 2026. This long-term partnership began with Russell joining the Mercedes Junior Driver program in 2017 and transitioning to a full-time F1 race seat in 2022. The team expressed confidence in this pairing as they look towards the 2026 regulation changes.

BRAND PARTNERSHIPS

UBS

George Russell, a Mercedes-AMG PETRONAS Formula One Team Driver and UBS Global Brand Ambassador, hosted an exclusive roundtable with young racing talents in Singapore. This initiative reflects UBS's engagement in nurturing future talent.

BRAND PARTNERSHIPS

Einhell (Power X-Change)

George Russell and the Mercedes-AMG PETRONAS F1 team promote Einhell's Power X-Change products, emphasizing maximum performance, aligning with the brand's association with high-performance motorsport.

BRAND PARTNERSHIPS

Marriott Bonvoy

In 2022, Marriott initiated a content series with Mercedes-AMG PETRONAS F1 Team driver George Russell. This series aimed to innovatively market their partnership, creating engaging content featuring Russell to promote the Marriott Bonvoy brand.

BRAND PARTNERSHIPS

MG

MG is listed as one of George Russell's sponsors.

BRAND PARTNERSHIPS

MDM Design

MDM Design is listed as one of George Russell's sponsors.

BRAND PARTNERSHIPS

Bell Helmets

Bell Helmets is listed as one of George Russell's sponsors.

BRAND PARTNERSHIPS

Adidas

Adidas is listed as one of George Russell's sponsors.

BRAND PARTNERSHIPS

BRDC

BRDC (British Racing Drivers' Club) is listed as one of George Russell's sponsors. Russell is also a recipient of the Autosport BRDC Award.

BRAND PARTNERSHIPS

Alpinestars

Alpinestars is listed as one of George Russell's sponsors.

BRAND PARTNERSHIPS

Tommy Hilfiger

George Russell notes the commonalities between Tommy Hilfiger and Mercedes, describing both as iconic brands with great values that are aspirational yet achievable, as part of their partnership.

BRAND PARTNERSHIPS
2014

BRDC Formula 4 Championship

MILESTONE
2017

GP3 Series Champion

MILESTONE
2018

FIA Formula 2 Champion

MILESTONE
2019

Formula 1 Debut with Williams

MILESTONE
2020

Scored first Formula 1 points as a substitute for Mercedes at the Sakhir Grand Prix

MILESTONE
2021

Maiden Formula 1 podium with Williams at the Belgian Grand Prix

MILESTONE
2022

Joined Mercedes-AMG Petronas F1 Team

MILESTONE
2022

Achieved first Formula 1 pole position at the Hungarian Grand Prix

MILESTONE
2022

Achieved first Formula 1 race win at the São Paulo Grand Prix

MILESTONE
2024

Lorenzo Bandini Trophy

MILESTONE
2022

Hawthorn Memorial Trophy

MILESTONE
2025

Achieved a hat-trick (pole, win, fastest lap) at the Canadian Grand Prix

MILESTONE

About

George William Russell, born on February 15, 1998, in King’s Lynn, England, began his competitive karting career at the age of seven. His early years in karting were marked by significant success, including becoming the MSA British Champion and British Open Champion in the cadet class by 2009. In 2011 and 2012, he achieved consecutive victories at the junior direct-drive Karting European Championship. This strong foundation in karting laid the groundwork for his transition to junior formulae, where his natural speed and commitment quickly became evident.

Russell made his single-seater debut in 2014, winning the BRDC Formula 4 Championship. Following this, he secured the 2017 GP3 Series championship and the 2018 FIA Formula 2 Championship, becoming only the fifth driver to win the GP2/Formula 2 championship in their rookie season and the second to win both titles in their respective rookie seasons. Recognizing his potential, Mercedes signed him to their junior program in 2017. He gained Formula 1 experience through practice sessions with Force India and tests for Mercedes, leading to his race seat with Williams in 2019.

His Formula 1 career with Williams demonstrated his ability to extract performance from challenging machinery, notably out-qualifying teammate Robert Kubica in all 21 Grands Prix of his rookie season. His breakthrough performance came during a one-off appearance for Mercedes at the 2020 Sakhir Grand Prix, where he narrowly missed a maiden win due to unforeseen circumstances. Joining Mercedes full-time in 2022, Russell achieved his first Formula 1 victory and pole position in the same year. He has continued to be a competitive force, securing multiple wins and podiums, and is contracted to remain with Mercedes until at least the end of the 2026 season, where he will lead the team following Lewis Hamilton’s departure.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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