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John Scales

John Scales has transitioned from a professional footballer for top-tier clubs and England to a business entrepreneur and sports consultant.

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Past Works

Sony PlayStation

International sports event company clients of Be Sport Events, co-founded by John Scales.

BRAND PARTNERSHIPS

O2

International sports event company clients of Be Sport Events, co-founded by John Scales.

BRAND PARTNERSHIPS

Sony Ericsson

International sports event company clients of Be Sport Events, co-founded by John Scales.

BRAND PARTNERSHIPS

EMAP

International sports event company clients of Be Sport Events, co-founded by John Scales.

BRAND PARTNERSHIPS

Born July 4, 1966

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1985

Joined Bristol Rovers

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1987

Joined Wimbledon

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1988

FA Cup Winner with Wimbledon

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1987-1994

Made 240 league appearances for Wimbledon

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1994

Transferred to Liverpool

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1995

Football League Cup Winner with Liverpool

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1995

Earned 3 England Caps

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1994-1996

Played 65 matches for Liverpool

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1996

Transferred to Tottenham Hotspur

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2000

Joined Ipswich Town

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2001

Retired from professional football

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after 2001

Founded "Be Sport" events management company

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2007

England coach for Danone Nations Cup

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About

John Robert Scales was born on July 4, 1966. His professional football career began at Leeds United before moving to Bristol Rovers in 1985, where he made 72 appearances. In July 1987, Scales joined Wimbledon, becoming a key part of their ‘Crazy Gang’ defence. He made 240 league appearances, scoring 11 goals, and was a substitute in Wimbledon’s FA Cup final victory against Liverpool in 1988, unusually playing as a forward in that match. His tenure at Wimbledon established him as a prominent central defender in English football.

In September 1994, Scales made a significant £3.5 million move to Liverpool, a key part of manager Roy Evans’ defensive overhaul. He enjoyed a promising start at Anfield, playing a solid role in a five-man defence and earning three caps for the England national team in 1995. During his time at Liverpool, he contributed to the team winning the Football League Cup in the 1994–95 season. Despite a dip in form and persistent injuries, he made 65 appearances for the club before his transfer to Tottenham Hotspur in 1996.

Scales’ career at Tottenham Hotspur was affected by injuries and team instability, although he notably scored against his former club, Liverpool, in the 1998–99 Football League Cup, a competition Tottenham went on to win. After his time with Spurs, he joined Ipswich Town in July 2000, making two Premier League appearances before injuries led to his release in 2001 and subsequent retirement. Post-football, John Scales has transitioned into business, founding “Be Sport,” an events management company organizing tournaments for schools, and has also served as England coach for the Danone Nations Cup in 2007 and the England beach soccer team.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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