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United States Lonzo Ball is a professional basketball player known for his court vision, passing, and defensive capabilities, currently playing as a point guard for the Cleveland Cavaliers.
Lonzo and LiAngelo Ball joined Betr as equity partners and brought their re-branded podcast to the platform for NBA Tip-Off Week. This multi-faceted partnership also includes marketing for Betr's gaming products.
Ball began his professional career using sports apparel from his father LaVar's Big Baller Brand, with the release of his first shoe, the ZO2, in May 2017. He later cut ties with the brand's co-founder in 2019 due to allegations of missing funds and quality concerns from the Lakers regarding the shoes impacting his ankle injuries. Lonzo owned 51% of the brand.
In December 2017, Ball was announced as the logo for the Junior Basketball Association (JBA), a league his father LaVar established for high-school basketball players seeking alternatives to the NCAA.
Born on October 27, 1997, in Anaheim, California, Lonzo Ball began playing basketball at age two, inspired by his idol LeBron James. During his senior year at Chino Hills High School in 2016, Ball, alongside his brothers LiAngelo and LaMelo, led his team to an undefeated 35-0 record and a national top ranking. He garnered multiple national high school player of the year honors, including the Naismith Prep Player of the Year and Morgan Wootten National Player of the Year. He averaged a triple-double with 23.9 points, 11.3 rebounds, and 11.7 assists per game, solidifying his status as a top prospect.
Following a successful collegiate career at UCLA in 2016-17, where he led the nation in assists and earned consensus first-team All-American honors, Ball was selected as the second overall pick in the 2017 NBA draft by the Los Angeles Lakers. During his rookie season, despite battling shoulder and knee injuries, he became the youngest player at the time to achieve a triple-double. He was named to the NBA All-Rookie Second Team in 2018. Over his career, Ball has played for the Los Angeles Lakers (2017-2019), New Orleans Pelicans (2019-2021), Chicago Bulls (2021-2025), and currently the Cleveland Cavaliers (2025-present). His career progression has been marked by his strong playmaking ability and improved three-point shooting.
Ball’s career has faced challenges due to recurring knee injuries, which sidelined him for extensive periods during his tenure with the Chicago Bulls, including the entirety of the 2022-23 and 2023-24 seasons. Despite these setbacks, he has consistently demonstrated his versatile skill set. In July 2024, he was cleared for full-contact scrimmages, marking a significant step in his return to consistent play. In February 2025, he signed a two-year contract extension with the Chicago Bulls before being traded to the Cleveland Cavaliers in July 2025, continuing his journey in the NBA.
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