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United States Mac McClung is a professional basketball player known for his electrifying dunks and dynamic play, transitioning from a highly-regarded high school talent to an NBA G League MVP and multiple-time NBA Slam Dunk Contest champion.
The story of Mac McClung posterizing a Kia K5 in the NBA All-Star dunk contest is a case study in 21st-century marketing. Kia partnered with McClung after his agent proved he could generate significant marketing interest. He became a brand ambassador starting in February 2025.
After his dunk contest title, Mac McClung earned massive marketing interest and signed deals with several brands, including AT&T.
Mac McClung signed endorsement deals, including a partnership with Raising Cane's, starting in February 2025.
Mac McClung's dunk contest title generated significant marketing interest, leading to deals with brands such as Panini America.
Following his success in the dunk contest, Mac McClung secured endorsement deals, including one with Coinbase.
Mac McClung signed various marketing deals after his dunk contest victory, with Google being among the partnering brands.
Men's fashion brand JAXXON teamed up with basketball star Mac McClung for a collaboration, recognizing his rising profile.
Apple and Mac McClung announced a partnership, details of which were shared by LPI, Inc., highlighting McClung's growing brand appeal.
Mac McClung signed a deal with Jordan Brand, making him the first G League player to have a signature shoes.
PUMA released player-exclusive basketball shoes for NBA Slam Dunk contest champion Mac McClung. This partnership began in May 2024.
Mac McClung collaborated with VKTRY Gear, a recognized sports brand in the basketball world.
Matthew ‘Mac’ McClung was born on January 6, 1999, in Gate City, Virginia. He exhibited extraordinary competitiveness from an early age, first playing football before focusing on basketball in middle school. His shooting form notably improved after breaking his arm in eighth grade. McClung gained significant recognition during his high school career at Gate City High School, where he became known for his acrobatic dunking abilities. As a junior, he scored a career-high 64 points in a single game in February 2017. He subsequently broke Allen Iverson’s Virginia High School League (VHSL) single-season scoring record in February 2018. McClung concluded his high school career by leading Gate City to its first state championship, scoring 47 points in the title game, breaking a VHSL all-classes scoring record previously held by NBA player JJ Redick. He finished his high school career with 2,801 points, an all-classes VHSL record. McClung notably won the slam dunk contest at the Ballislife All-American Game in 2018.
McClung played college basketball for the Georgetown Hoyas from 2018 to 2020, earning a spot on the Big East All-Freshman Team in 2019. He averaged 13.1 points per game as a freshman and 15.7 points per game as a sophomore before transferring to Texas Tech for the 2020-2021 season. At Texas Tech, he averaged 15.5 points, 2.7 rebounds, and 2.1 assists per game, and was named Big 12 Newcomer of the Year and selected for the Big 12 All-Newcomer Team in 2021. After going undrafted in the 2021 NBA draft, McClung began his professional career in the NBA G League with the South Bay Lakers in 2021. He secured the 2021–22 NBA G League Rookie of the Year Award during his time with the South Bay Lakers.
McClung has had stints with several NBA teams, including the Chicago Bulls and Los Angeles Lakers in the 2021-2022 season, the Philadelphia 76ers in 2022-2023, and the Orlando Magic in 2024-2025, often on two-way contracts with their G League affiliates. His most notable achievements include winning the NBA Slam Dunk Contest three consecutive times in 2023, 2024, and 2025, a unique feat in NBA history. He also led the Delaware Blue Coats to an NBA G League title in 2023 and earned the NBA G League Most Valuable Player Award in 2024, averaging 25.7 points, 4.7 rebounds, and 6.6 assists per game.
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