Nikki Lilly | Talent Roster | MN2S

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Nikki Lilly

Nikki Lilly is a British charity campaigner, social media personality, model, and television presenter, recognized for her advocacy around visible differences and her extensive media work reaching diverse audiences.

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Past Works

Boots

Nikki Lilly partnered with Boots as an endorser in the Cosmetics and Makeup category, with the partnership beginning in June 2024.

BRAND PARTNERSHIPS

H&M

Nikki Lilly partnered with H&M as an endorser in the Fashion & Apparel category, with the partnership beginning in June 2024.

BRAND PARTNERSHIPS

L'Oréal

In May 2025, Christou partnered with L'Oréal to model on the red carpet at the 2025 Cannes Film Festival.

BRAND PARTNERSHIPS

Matières Fécales

In October 2025, she walked the runway at Paris Fashion Week for Matières Fécales' Spring 2026 show.

BRAND PARTNERSHIPS

Acne Studios

In 2025, she also modeled for Acne Studios' Spring 2026 show.

BRAND PARTNERSHIPS

Diagnosed with AVM (6 years old)

MILESTONE

Started YouTube channel (8 years old)

MILESTONE
2013

WellChild Award for Courage

MILESTONE
2014

Princess Diana Award for Exceptional Bravery

MILESTONE
2016

Winner of Junior Bake Off

MILESTONE
2016

Child of Courage at Pride of Britain Awards

MILESTONE
2018

Began presenting Nikki Lilly Meets...

MILESTONE
2018

Emmy Award for Best Factual Program

MILESTONE
2019

Youngest recipient of a BAFTA Special Award

MILESTONE
2024

Patron of Face Equality International

MILESTONE
2025

Partnered with L'Oréal for Cannes Film Festival

MILESTONE
2025

Walked runway at Paris Fashion Week for Matières Fécales

MILESTONE
2025

Modeled for Acne Studios

MILESTONE
March 2025

Addressed the UN Human Rights Council

MILESTONE
2025

Fashion & Beauty Creator of the Year at TikTok Awards UK & Ireland

MILESTONE

About

Nicole Lilly Christou, known professionally as Nikki Lilly, was born on July 22, 2004. At the age of six, she was diagnosed with arteriovenous malformation (AVM), a rare condition that has necessitated numerous medical procedures and visibly altered her appearance. Originally from Enfield, London, and of Greek Cypriot and Indian descent, Lilly began her YouTube channel at the age of eight to discuss her experiences with a visible difference, bullying, mental health, baking, and beauty. Her channel has grown significantly, serving as a platform to share her life, challenges, and achievements with a broad audience. Despite undergoing nearly 100 major surgeries and over 350 visits to Great Ormond Street Hospital, she has maintained a notable public presence.

Lilly’s career progression includes significant achievements in media, modeling, and activism. She has been the subject of two CBBC documentary series, ‘My Life: Born to Vlog’ and ‘I Will Survive,’ and was the winner of the fourth series of ‘Junior Bake Off’ in 2016. In 2018, she began presenting the CBBC show ‘Nikki Lilly Meets…,’ where she interviewed figures such as tennis player Andy Murray and former Prime Minister Theresa May. Her work led to a BAFTA nomination for ‘My Life: Born to Vlog’ and an Emmy Award in 2018 for Best Factual Program. In 2019, she became the youngest recipient of a BAFTA Special Award.

Beyond her media contributions, Lilly is a dedicated activist. She co-founded The Butterfly AVM Charity with her parents to raise awareness and support research for AVM. In 2024, she became a patron of Face Equality International, an organization dedicated to promoting face equality. In March 2025, she addressed the United Nations Human Rights Council to discuss her experiences with facial differences. Her modeling career includes partnering with L’Oréal for the 2025 Cannes Film Festival and walking the runway for Matières Fécales’ Spring 2026 show at Paris Fashion Week, as well as modeling for Acne Studios’ Spring 2026 show.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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