Joanne Wheatley | Booking Agent | MN2S

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Joanne Wheatley

Joanne Wheatley is a food writer and television personality known for her baking expertise.

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Past Works

Stork

Jo Wheatley partnered with Stork for the "Big School Bake Off with Stork," leveraging her expertise as a food writer and TV baker who gained fame as the winner of The Great British Bake Off.

BRAND PARTNERSHIPS

Cake & Bake

The Great British Bake Off partnered with Cake & Bake to offer a live experience to the GBBO audience.

BRAND PARTNERSHIPS

Sainsbury's

Jo Wheatley released her cookbook 'Home Baking' as a Sainsbury's exclusive and writes a monthly column for Sainsbury's magazine.

BRAND PARTNERSHIPS

The Sun newspaper

Jo Wheatley is a regular guest columnist for The Sun newspaper.

BRAND PARTNERSHIPS
2011

Winner of The Great British Bake Off Series 2

MILESTONE
2013

Published "A Passion For Baking"

MILESTONE

Published "Home Baking" (Sainsbury's exclusive)

MILESTONE

Established her own cookery school in Essex

MILESTONE

About

Joanne “Jo” Wheatley, born on May 27, 1969, received national recognition in 2011 when she won the second series of The Great British Bake Off. Her victory marked a significant turning point in her career, transitioning her from a housewife in Ongar, Essex, to a prominent figure in the culinary world. The competition, filmed at Valentines Mansion in Redbridge, required participants to demonstrate a range of baking skills, from crafting elaborate layered cakes to delicate viennoiseries.

Following her win, Wheatley embarked on a new professional path as a food writer and television baker. She released two cookbooks, “A Passion For Baking” in 2013 and “Home Baking,” the latter initially as a Sainsbury’s exclusive. She also established and operated a cookery school from her home in Essex, offering baking classes to the public. Her work extended to print media, where she contributed a monthly column for Sainsbury’s magazine and became a regular guest columnist for The Sun newspaper.

Wheatley has also made appearances on various television programs, including “The Alan Titchmarsh Show” and “What’s Cooking,” further cementing her reputation in the culinary industry. Her post-Bake Off career has been characterized by active engagement in food media, publishing, and practical instruction, focusing on accessible home baking for a wide audience.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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