nabela noor

Nabela Noor, born on August 4, 1991, in New York, is a first-generation Bangladeshi-American who graduated from Pennsylvania State University with a degree in sociology. She began her YouTube channel in 2013, driven by the desire to address the lack of diversity and representation for plus-size individuals in mainstream media and the beauty industry. Her content initially focused on make-up tutorials and product reviews, later expanding to include vlogs about beauty and her experiences as a Muslim-American woman. Throughout her career, Nabela has consistently championed themes of self-love, acceptance, and self-care across her various social media platforms.

A significant moment in Noor’s online presence occurred on December 31, 2017, when she posted a video using contouring cream to write disparaging words like “pig” and “ugly” on her face. This video served as a powerful statement against societal labels, promoting her core message of self-love and empowerment. In 2019, she founded Zeba, her first fashion collection, marking her entry into the digital branding space beyond beauty. Building on her influence, she launched the Pockets of Peace TikTok series, which focuses on celebrating small daily moments and has inspired the Nabela Noor Home brand. In 2021, she published her debut picture book, “Beautifully Me,” through Simon & Schuster, aimed at encouraging self-kindness in children and adults. In the same year, she collaborated with the cosmetic brand PÜR for PÜR xo Nabela.

Nabela’s philanthropic efforts include establishing the Noor House Scholarship program in partnership with the JAAGO Foundation on International Women’s Day, March 8, 2020. This initiative provides scholarships and educational resources for girls aged 5-7 at the Banani Branch in Dhaka, Bangladesh, supporting their growth and development. Her work has garnered significant media attention, with features in publications such as People, Rolling Stone, The Cut, Allure, and Elle. She has also appeared on the covers of Parents and Glamour Magazine. In August 2024, Noor spoke at the Democratic National Convention, endorsing Vice President Kamala Harris, though she later condemned the Democratic Party. Nabela Noor continues to expand her influence, currently residing in Central Pennsylvania with her husband, Seth Martin, and their two daughters, Amalia Rana and Aveena, continuing to create content that resonates with over 12 million followers across platforms and has accumulated over 1.5 billion views.