nabela noor

Nabela Noor is an entrepreneur and online influencer known for her work in beauty, fashion, and home aesthetics, advocating for self-love and representation. After launching her YouTube channel in 2013 to address the lack of diversity and representation for plus-size individuals in mainstream media, Nabela Noor went on to become a leading voice in beauty, fashion, and home aesthetics, consistently championing themes of self-love, acceptance, and self-care. Her initial content, focusing on make-up tutorials and product reviews, quickly expanded to include vlogs about beauty and her experiences. A pivotal moment in Noor’s online presence occurred on December 31, 2017, when she posted a viral video using contouring cream to write disparaging words on her face, making a powerful statement against societal labels and promoting her core message of self-love and empowerment.

Building on her influence, Noor expanded her entrepreneurial endeavors, founding ‘Zeba,’ her first fashion collection, in 2019, marking her entry into the digital branding space beyond beauty. In 2020, she launched the acclaimed ‘Pockets of Peace’ TikTok series, a platform celebrating small daily moments, which subsequently inspired the development of the Nabela Noor Home brand in March 2020. In 2021, Noor further diversified her portfolio by publishing her debut picture book, ‘Beautifully Me,’ through Simon & Schuster, aimed at encouraging self-kindness in children and adults. That same year, she collaborated with the cosmetic brand PÜR for the successful PÜR xo Nabela collection.

In August 2024, Nabela Noor was invited to speak at the Democratic National Convention, endorsing Vice President Kamala Harris, a testament to her widespread recognition and impact. She continues to expand her influence, creating compelling content that resonates with over 12 million followers across platforms and has accumulated an impressive total of over 1.5 billion views.