Samantha Schnur is a dynamic force in the culinary world, best known as the founder of The Naughty Fork, a vibrant food and lifestyle brand that has rapidly ascended to prominence. In just four years, she transformed The Naughty Fork from a simple food news and recipe website into one of the leading social food platforms, amassing over one million followers on Instagram. Her engaging content, which features indulgent recipes and restaurant highlights, has attracted partnerships with major brands like McDonald’s, Oreo, and Burger King, showcasing her influence in the food industry.
Samantha’s journey began during her time at Florida State University, where she initially pursued a career in medicine. Encouraged by friends to share her food photography on Instagram, she quickly gained traction, prompting her to take a semester off to focus on building her brand. This decision proved pivotal, as she later graduated from the University of Miami and continued to expand her online presence. Her innovative approach to food content, including recipe videos inspired by Buzzfeed’s “Tasty,” has set her apart in a crowded market.
In addition to her success with The Naughty Fork, Schnur co-founded HoneySpot, a user-generated food app that allows users to discover restaurants based on personal recommendations. This venture further solidifies her commitment to enhancing the dining experience for food lovers. Her achievements earned her a spot on Forbes’ 30 Under 30 list in the Food & Drink category, highlighting her impact on the culinary landscape.
Looking ahead, Samantha is set to launch three new restaurant concepts in Wynwood, Miami, in collaboration with fellow influencers. These establishments will offer unique dining experiences, including an upscale crispy rice bar and a fast-casual sushi spot. With her finger on the pulse of Miami’s evolving food scene, Schnur continues to inspire and engage her audience, making her a key player in the culinary world.