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United States Samantha Schnur transitioned from a pre-med student to a prominent food influencer, leveraging her social media platform, The Naughty Fork, to partner with leading food brands and develop her own culinary ventures.
Samantha Schnur partners with McDonald's to promote content on her indulgent food blog, leveraging her large social media following to reach consumers.
Schnur has partnered with Oreo to promote their products through her social media channels. In January 2018, she was set to post content for the brand.
Samantha Schnur partners with Burger King to promote content on her indulgent food blog, using her social media presence.
Schnur scored deals with Amazon, including posting videos and photos about Amazon's New Year's deals on food appliances. She was paid in advance for content. In early 2018, she was set to post further content for the brand.
Schnur partnered with Arby's, posting a photo of mini chocolate doughnut bites dusted with white sugar, which garnered 15,128 likes. In early 2018, she was set to post further content for the brand.
Schnur worked with Pincho Factory, a local business, to create promotional content.
Philippe Khalifa, owner of El Patio in Wynwood, paid Schnur $500 for two hours of filming and posting a short video promoting the bar’s new cocktail and hot dog offerings. Schnur mentioned making $500 from El Patio in a single day.
The Naughty Fork debuted a savory bagel doughnut in partnership with Honeybee Doughnuts.
Yanni Georgoulakis, founder of Foody Fetish, partnered with Whole Foods in May 2017 and made $10,000 in a week by posting a video and a photo for their Easter promotions.
Schnur partnered with friends from Re's World to create a food-focused tour, featuring her favorite Wynwood restaurants.
The Naughty Fork is mentioned as partnering with Poke OG.
In early 2018, Schnur was set to post content for Dairy Queen.
Schnur posted content for Miami Grill, including a grilled mahi-mahi caesar salad. She was paid in advance for the posts. In early 2018, she was set to post further content for the brand.
Schnur uploaded photos of a double bacon cheeseburger and a mac 'n' cheese skillet to promote Gulfstream Park's luxury horse race, Pegasus World Cup, which garnered nearly 20,000 likes and hundreds of comments.
Schnur ordered pies from Fireman Derek's for promotional photos, smoothing and adding toppings before taking nearly a hundred photos for Instagram.
Schnur hosted a 'Naughty Hour' event at Jezebel on South Beach.
Schnur conducted a photo shoot at Leynia inside the Delano Hotel, focusing on various dishes including provolone cheese, empanadas, truffle Parmesan French fries, and an eight-ounce churrasco. She earned $300 from this engagement.
Schnur received a free unicorn ice-cream cone in exchange for a post, and also photographed matcha green tea and black sesame servings at Taiyaki's Wynwood outpost.
Samantha Schnur, also known as Sami, is the founder of The Naughty Fork, a culinary platform focusing on gourmet food, food culture, and creative dishes. She started this venture in 2014 during her college years at the University of Miami, where she was initially pursuing a pre-med track. The Naughty Fork began as a food blog reviewing local restaurants, a creative outlet that eventually evolved into a full-time career. Early on, Schnur recognized the potential of social media for building a community around food. Her platform gained significant traction, moving from restaurant reviews to home-cooked content. This shift helped establish The Naughty Fork as a notable social food site.
Over four years, Schnur developed The Naughty Fork into a top social food site, accumulating over 860,000 Instagram followers and 217,000 Facebook followers by 2018. She was recognized on Forbes’ “30 Under 30 – Food & Drink” list in 2020. Her business model includes promoting content on her blog and collaborating with various brands. In addition to The Naughty Fork, Schnur co-founded HoneySpot, a user-generated food app designed for sharing and discovering restaurants through recommendations from friends and family, which launched in January 2019.
Schnur’s career progression involved moving from an academic path in biology at the University of Miami to fully committing to The Naughty Fork. By August 2015, following a feature in Cosmopolitan, her Instagram follower count reached 102,000, signifying a major turning point. She graduated from the University of Miami in May 2017 with a biology degree, by which time her Instagram following had grown to over 600,000. Her work focuses on creating viral recipes, participating in food challenges, and collaborating with other influencers, continuously expanding her reach within the culinary media landscape.
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