Shaun Stafford

Born in London, United Kingdom in 1983, Shaun Stafford began his career in rugby. While playing at university, his coaches encouraged him to gain weight to compete more effectively. This led him to the gym, where he discovered a passion for weightlifting. He gained 28 pounds of muscle and, despite an early retirement from rugby due to injury at age 27, he channeled his dedication into Men’s Physique competitions.

Shaun’s commitment to fitness yielded significant achievements, including becoming the FAME UK Fitness Model Champion in 2011 and the WBFF European Champion in the same year. His success continued as he secured the WBFF Pro Fitness Model World Champion title in both 2012 and 2014. Beyond his competitive career, Shaun established himself as an international cover model and fitness writer. He also holds professional qualifications as an International Grade (PICP L3) Strength & Conditioning Specialist and a Poliquin Biosignature Practitioner (Biosig 1), complementing his MA from Keble College, Oxford University.

His entrepreneurial spirit led him to co-found City Athletic, a performance facility in London. City Athletic has attracted high-profile clients, including Anthony Joshua, Fulham Football Club, and Middlesex Cricket Club, due to its specialized facilities, such as the altitude center, and its ethos of providing athletic training to the public. Shaun is also an author and delivers online training programs, demonstrating his broad engagement within the fitness sector. He serves as the UK & Europe MD for GHOST Lifestyle and GHOST Energy, and an ambassador for Menofmanual and Calo.uk, further solidifying his position as a prominent figure in the fitness and wellness industry.