Valerie Coleman Morris

An Emmy and Peabody Award-winning journalist, Valerie Coleman Morris established a distinguished four-decade career in broadcast news before transitioning into a dedicated financial advocate. Her early career in San Francisco included pivotal roles at KRON-TV and KGO-TV as a researcher, general assignment reporter, and ultimately an anchor. She further honed her expertise as the morning drive anchor at KCBS Radio in San Francisco and as a midday anchor at KCBS-TV in Los Angeles. Throughout this period, Morris earned three California Emmy Awards for her exceptional coverage of breaking news events and special reports, alongside her significant contribution and co-anchoring as part of KCBS-Radio’s Peabody Award-winning team coverage following the devastating 1989 California Loma Prieta earthquake.

Morris also actively writes and narrates ‘With the Family in Mind,’ a nationally syndicated radio show on CBS Network Radio, which thoughtfully addresses a wide range of family and financial issues for listeners across the country. Valerie Coleman Morris remains a highly sought-after speaker on financial literacy, frequently serving as a dynamic facilitator, insightful keynote speaker, and an engaging mistress of ceremonies for high-profile corporate events and industry conferences. In these roles, she passionately emphasizes the critical importance of financial intelligence, empowering diverse audiences—from corporate executives to everyday consumers—to make informed financial decisions. Her ongoing dedication to demystifying complex financial concepts solidifies her reputation as a leading voice in consumer financial education.