Maia, known professionally as mxmtoon, is a dynamic American singer-songwriter and YouTuber who has made significant strides in the music industry since her debut. She began her professional journey in 2017 by self-releasing songs on YouTube, quickly gaining traction with her emotionally transparent lyrics and ukulele-driven sound. Her collaboration with lo-fi producer Peachy on the hit single “Falling for U” marked a pivotal moment, amassing over three hundred million streams on Spotify and establishing her as a prominent figure in the bedroom pop genre.
In 2018, mxmtoon released her debut EP, Plum Blossom, which was met with critical acclaim and led to a successful tour that extended across North America and Europe. Following this, her debut studio album, The Masquerade, was released in 2019, featuring the viral single “Prom Dress,” which gained immense popularity on TikTok. This album not only showcased her growth as an artist but also solidified her presence in the indie music scene, leading to a global publishing deal with Kobalt Music Group.
Continuing her artistic evolution, mxmtoon released twin EPs, Dawn and Dusk, in 2020, which were later combined into a full album. Her second studio album, Rising, released in 2022, further demonstrated her versatility and maturity as a songwriter, featuring singles that resonated with fans and critics alike.
In 2024, mxmtoon released her third studio album, Liminal Space, and embarked on a tour, showcasing her commitment to connecting with her audience. With a growing presence on platforms like TikTok and Twitch, she remains a relatable and influential voice in contemporary music, continually pushing the boundaries of her artistry.