Besma Whayeb is a prominent figure in the sustainable fashion movement, recognized for her impactful contributions as a writer and entrepreneur. She launched her award-winning blog, Curiously Conscious, in 2014, where she shares insights on ethical living and fashion. This platform has become a vital resource for readers seeking to make informed choices about their wardrobe, emphasizing the importance of sustainability and personal style.

In 2018, Besma founded the Ethical Influencers network, a community dedicated to promoting sustainable practices among content creators. This initiative quickly gained traction, attracting over 100 members within its first month. Today, the network boasts more than 1,300 creators across 65 countries, collaborating on over 400 campaigns that advocate for ethical consumption and environmental responsibility. Besma’s leadership in this space has fostered a supportive environment for influencers committed to making a positive impact.

Besma is also actively involved in local initiatives, serving as a co-organizer for the Brighton Fashion Collective. This organization hosts community events, including the annual Sustainable Fashion Week, which raises awareness about sustainable practices in the fashion industry. Her dedication to volunteer work, including partnerships with charities like The Salvation Army, showcases her commitment to social and environmental causes.

Through her writing and community engagement, Besma Whayeb continues to inspire individuals to embrace sustainable fashion. Her work not only educates but also empowers others to make conscious choices, contributing to a more ethical and environmentally friendly future.