Philip Kotler is a renowned American marketing author, consultant, and professor emeritus, celebrated for his transformative contributions to the field of marketing. He served as the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University from 1962 to 2018. Kotler is widely recognized for popularizing the marketing mix concept and has authored over 80 influential books, including the seminal “Marketing Management,” which is now in its 15th edition and is the most widely adopted marketing textbook in graduate business schools worldwide.

Throughout his career, Kotler has been instrumental in shaping the discipline of marketing. He pioneered the field of social marketing, focusing on behavior modification for healthier lifestyles, and introduced the concept of “demarketing” to manage demand effectively. His innovative ideas, such as “prosumers” and “societal marketing,” have broadened the scope of marketing beyond traditional commercial applications, emphasizing its relevance in non-profit and governmental contexts.

Kotler’s recent works reflect his commitment to addressing contemporary issues, including economic justice and the challenges of capitalism. His publications, such as “Confronting Capitalism” and “Brand Activism,” advocate for businesses to engage in social responsibility and tackle urgent global problems. In 2021, he co-founded the Regenerative Marketing Institute, promoting practices that benefit the common good.

Recognized as “The Father of Modern Marketing,” Kotler has received numerous accolades, including the “Leader in Marketing Thought” award from the American Marketing Association. His influence extends globally, with 22 honorary degrees and recognition as one of the most influential business writers. Kotler’s legacy continues to inspire marketers and scholars, solidifying his status as a pivotal figure in the evolution of marketing theory and practice.