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Brazil Anitta, born Larissa de Macedo Machado, rose from Honório Gurgel, Rio de Janeiro, to become a global music sensation, blending traditional Brazilian funk with pop and reggaeton to achieve international recognition and widespread collaborations.
Anitta partnered with True Religion for their 'Own Your True' brand platform, appearing in marketing campaigns to celebrate individual authenticity.
Anitta collaborated with the cult beauty brand Sol de Janeiro to launch a new fragrance, expanding her ventures into the beauty industry.
Anitta became an ambassador for Mercado Pago, appearing in a campaign at Pacaembu Stadium, following the conclusion of her partnership with rival Nubank.
Anitta was unveiled as a brand partner for Rihanna's lingerie line, Savage X Fenty, featuring in visual campaigns and performances.
Anitta joined Brazilian plant-based meat company Future Farm (known as Fazenda Futuro in Brazil) as an active partner, contributing to business management and innovation projects to promote plant-based consumption globally.
Anitta collaborated with renowned Brazilian retail chain C&A as part of her 'CheckMate' project, creating offline buzz for the brand.
Anitta initially joined the board of directors of the neobank Nubank, Latin America's largest fintech. She later transitioned to a global brand ambassador role due to her expanding international music career.
Anitta became the Head of Creativity and Innovation for Skol Beats, a brand of Ambev, contributing to marketing strategy, business, and product development, including launching an authorial product annually.
Anitta collaborated with Rexona to launch her own product line, 'Rexona by Anitta,' and later became the face of all Rexona 72h campaigns.
Anitta partnered with the vegan beauty brand Cadiveu Essentials, co-creating a vegan repair line of hair care products and serving as the brand's face.
Anitta launched an online course called "Anitta Prepara" in partnership with the educational institution Estácio, focusing on entrepreneurship with mentorship and support from university professors.
Anitta co-created and launched "Puzzy By Anitta," an intimate perfume brand, with the pharmaceutical company Cimed. The product achieved significant sales and expanded internationally.
Anitta was featured in campaigns for the global sports brand Adidas.
Anitta is part of the 'Team Galaxy' stars for Samsung.
Anitta announced a partnership with the fast-fashion retailer Shein.
Anitta starred in a global NFT campaign for Burger King.
Anitta was part of Elma Chips' campaign to announce the arrival of the Flamin' Hot flavor.
Cheetos expanded its portfolio in a new partnership with Anitta.
Anitta powered a Lay's campaign using potato electricity and was featured in a Super Bowl TV spot.
Anitta became the new ambassador for Tinder.
Anitta starred in a new campaign for Claro.
Anitta released a music video with Major Lazer sponsored by Bacardi rum.
Anitta had a two-year cycle collaboration with the automaker Renault.
Anitta was the star of a new iFood commercial.
Anitta voiced a female character for a Pepsi Twist campaign.
Anitta was featured in a successful commercial for Magazine Luiza.
Anitta recorded music for an advertising campaign with Target in the United States.
Anitta recorded a song in Simlish for The Sims Sessions global campaign in The Sims 4.
Anitta collaborated with the mobile game Free Fire, with the intention of promoting women in online gaming.
Anitta streamed games exclusively on Facebook Gaming.
Anitta and Bruna Marquezine starred together in a campaign for Brizza Arezzo.
Anitta was the star for Hope's year-end product launches.
Anitta wore Tiffany & Co. jewelry for the Met Gala 2023.
Larissa de Macedo Machado, known professionally as Anitta, was born on March 30, 1993, in Rio de Janeiro, Brazil. Her journey in music began at age eight, singing in a Catholic church choir in the Honório Gurgel neighborhood. At sixteen, she pursued a technical course in administration and briefly worked at Vale. Her career trajectory shifted significantly in 2010 after a video she posted on YouTube caught the attention of Renato Azevedo, a producer for the independent record label Furacão 2000, leading to her first professional contract.
Anitta achieved national fame in 2013 following the release of her single “Show das Poderosas,” which climbed to the top of the Brasil Hot 100 Airplay chart and garnered over 130 million views on YouTube for its music video. Her self-titled debut album, released that same year, earned triple gold and platinum certifications from ABPD, selling 170,000 copies. This early success established her as a prominent figure in Brazilian music. She continued her ascent with albums like “Ritmo Perfeito” (2014) and “Bang” (2015), which was certified platinum and featured successful singles including “Deixa Ele Sofrer” and “Bang.” She was recognized as the Artist of the Year by iTunes Brazil in 2013 and received the Revelation of the Year in Music award from the Associação Paulista de Críticos de Arte (APCA).
Her international breakthrough began in 2017 with “Paradinha,” her first Spanish-language song, and the multi-lingual project “CheckMate,” featuring collaborations with artists like J Balvin. This led to global hits such as “Downtown” and “Vai Malandra.” Her trilingual visual album “Kisses” (2019) earned a Latin Grammy nomination. Anitta’s diamond-certified fifth studio album, “Versions of Me” (2022), solidified her global stardom, featuring the hit single “Envolver.” This track topped the Billboard Global Excl. U.S. chart and earned her a Guinness World Record. She has since performed at major events like the UEFA Champions League Final and Coachella, and her recent album “Funk Generation” (2024) received a Grammy nomination for Best Latin Pop Album.
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