Lil Jon | Booking Agent | Live Roster | MN2S

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Lil Jon

Lil Jon has evolved from a pioneering hip-hop artist and record producer to an entrepreneur with ventures in wellness and meditation, actively shaping diverse cultural landscapes.

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Lil Jon Shows

Nov
4
Barcelona
Wed 8:30 PM | Palau Sant Jordi
Nov
5
Madrid
Thu 8:30 PM | Movistar Arena
Nov
8
Zürich
Sun 8:00 PM | Hallenstadion
Nov
9
Milano
Mon 8:30 PM | Unipol Dome
Nov
16
Dortmund
Mon 8:00 PM | Westfalenhalle
Nov
18
Vienna
Wed 7:30 PM | Wiener Stadthalle - Halle D
Nov
19
Stuttgart
Thu 8:00 PM | Hanns-Martin-Schleyer-Halle
Nov
22
Praha 9
Sun 8:00 PM | O2 arena
Nov
27
Łódź
Fri 6:00 PM | Atlas Arena
Dec
3
Sopot
Thu 6:00 PM | ERGO ARENA
Dec
7
Helsinki
Mon 6:30 PM | Veikkaus Arena
Dec
8
Helsinki
Tue 6:30 PM | Veikkaus Arena
Dec
12
Lincoln
Sat 7:00 PM | Thunder Valley Casino Resort

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Past Works

CALM

The partnership was born out of a unique tension—rapper Lil Jon was trading crunk for calm with the launch of his first mediation album.

BRAND PARTNERSHIPS

Hyundai

Hyundai Motor America launched new creative in their "Okay Hyundai" series featuring American rapper and music producer Lil Jon. He also starred in Hyundai's "I See You" ad celebrating culture and style in the all-new 2026 Palisade Hybrid.

BRAND PARTNERSHIPS

Exact Sciences (Cologuard)

Exact Sciences enlisted Lil Jon, the poop emoji, and a singing toilet for its latest Cologuard marketing push, remixing the rapper's hit “Get Low” to promote cancer screening.

BRAND PARTNERSHIPS

Natural Vitality

Lil Jon's Manifest Abundance album release was accompanied by his partnership with the wellness supplement brand, Natural Vitality.

BRAND PARTNERSHIPS

Peloton

Lil Jon teamed up with Peloton for an Artist Series, encouraging users to sweat during workouts.

BRAND PARTNERSHIPS

Buchanan's Whisky

Lil Jon became an ambassador for Buchanan's Whisky, a deal that started in March of that year.

BRAND PARTNERSHIPS

Zumba Fitness

Lil Jon partnered with Zumba Fitness to create a new nightclub tour titled "Zumba Nightclub Series" and released a new song called "Work" for the Zumba Fitness series.

BRAND PARTNERSHIPS

Kool-Aid

Lil Jon released the Christmas single "All I Really Want for Christmas" (featuring Kool-Aid Man) in cooperation with the Kool-Aid brand of soft drinks.

BRAND PARTNERSHIPS

Bud Light

Lil Jon appeared in a commercial for Bud Light.

BRAND PARTNERSHIPS

Pepsi

Lil Jon was featured in a Pepsi Super Bowl commercial alongside Cardi B and Steve Carell.

BRAND PARTNERSHIPS
1991

Hired as A&R for So So Def Recordings

MILESTONE
1996

Executive Produced So So Def Bass All-Stars

MILESTONE
1995

Formed Lil Jon & the East Side Boyz

MILESTONE
1996

Released debut single "Who U Wit?"

MILESTONE
2000

Released breakthrough album "We Still Crunk!!"

MILESTONE
2002

Signed with TVT Records

MILESTONE
2002

Released multi-platinum album "Kings of Crunk"

MILESTONE
2004

Released multi-platinum album "Crunk Juice"

MILESTONE
2005

Achieved Grammy Award for Best Rap/Sung Performance for "Yeah!"

MILESTONE
2013

Released 8x platinum single "Turn Down for What"

MILESTONE
2015

Won Billboard Music Award for Top Dance/Electronic Song

MILESTONE
2017

Opened first school in Ghana with Pencils of Promise

MILESTONE
2018

Opened second school in Ghana with Pencils of Promise

MILESTONE
2024

Released guided meditation album "Total Meditation"

MILESTONE
2024

Released guided meditation album "Manifest Abundance: Affirmations of Personal Growth"

MILESTONE
2024

Founded wellness brand Soul Chakra

MILESTONE

About

Jonathan H. Smith, professionally known as Lil Jon, was born on January 17, 1971, in Atlanta, Georgia. Raised in a middle-class neighborhood, he was the eldest of five children. His early life involved attending Beecher Hills Elementary School and Southwest Middle School, where he was described as highly achieving and independent. He developed an early interest in skateboarding culture with lifelong friends and worked at Skate Escape. During his high school years at Frederick Douglass High School, he joined the marching band and taught himself to DJ at age 15. His parents supported his DJing endeavors, allowing him to host popular house parties that became known as “Old Eng and Chicken Wing” parties. These early experiences at local nightclubs like Phoenix led him to connect with established music artists like Jermaine Dupri, TLC, and The Notorious B.I.G., setting the foundation for his future career.

Lil Jon’s professional career began in earnest after high school when Jermaine Dupri, impressed by his club presence and connections, hired him as an A&R for So So Def Recordings. In this role, he executive produced the successful “So So Def Bass All-Stars” compilation album series, which included the gold-certified album in 1996 and the seminal track “My Boo.” Concurrently, he served as a radio personality and DJ on Atlanta’s V-103. In 1995, he formed the rap group Lil Jon & the East Side Boyz, which became instrumental in popularizing the crunk subgenre. Their 1996 debut single “Who U Wit?” is often credited with introducing the term “crunk” to hip-hop. The group’s breakthrough came with the 2000 album “We Still Crunk!!” and the 2002 signing with TVT Records, leading to multi-platinum success with albums like “Kings of Crunk” and “Crunk Juice.” The group achieved mainstream success with hit singles such as “Get Low” and “Lovers and Friends,” peaking in the Billboard Hot 100.

Following the disbandment of Lil Jon & the East Side Boyz in 2005 due to creative and financial disputes, Lil Jon launched his solo career. His 2006 single “Snap Yo Fingers” reached number 7 on the Billboard Hot 100 and was certified platinum. In 2010, he released his debut solo album, “Crunk Rock,” featuring a diverse range of artists. A significant turning point in his career came in 2013 with the EDM single “Turn Down for What” alongside DJ Snake, which earned 8x platinum certification and a Billboard Music Award for Top Dance/Electronic Song. This track’s music video also garnered over a billion views on YouTube and was nominated for a Grammy. Beyond music, Lil Jon expanded into entrepreneurship, co-founding BME Recordings in 2004 and recently launching the wellness brand Soul Chakra in 2024, offering guided meditation albums like “Total Meditation” and “Manifest Abundance: Affirmations of Personal Growth.” He has also engaged in acting roles, guest appearances on TV shows, and philanthropy, supporting education in Ghana through Pencils of Promise. His influence extends to pop culture, including cameo appearances and brand partnerships with major companies.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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Lil Jon performs at Westlake Financial National Sales Conference

3 years ago
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Lil Jon Embarks On European Tour

12 years ago
Dr. Tara BBC Radio London

Dr. Tara interviewed for BBC Radio London

1 year ago
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