Lil Jon has evolved from a pioneering hip-hop artist and record producer to an entrepreneur with ventures in wellness and meditation, actively shaping diverse cultural landscapes.
Interested in booking Lil Jon?
Request A ShowThe partnership was born out of a unique tension—rapper Lil Jon was trading crunk for calm with the launch of his first mediation album.
Hyundai Motor America launched new creative in their "Okay Hyundai" series featuring American rapper and music producer Lil Jon. He also starred in Hyundai's "I See You" ad celebrating culture and style in the all-new 2026 Palisade Hybrid.
Exact Sciences enlisted Lil Jon, the poop emoji, and a singing toilet for its latest Cologuard marketing push, remixing the rapper's hit “Get Low” to promote cancer screening.
Lil Jon's Manifest Abundance album release was accompanied by his partnership with the wellness supplement brand, Natural Vitality.
Lil Jon teamed up with Peloton for an Artist Series, encouraging users to sweat during workouts.
Lil Jon became an ambassador for Buchanan's Whisky, a deal that started in March of that year.
Lil Jon partnered with Zumba Fitness to create a new nightclub tour titled "Zumba Nightclub Series" and released a new song called "Work" for the Zumba Fitness series.
Lil Jon released the Christmas single "All I Really Want for Christmas" (featuring Kool-Aid Man) in cooperation with the Kool-Aid brand of soft drinks.
Lil Jon appeared in a commercial for Bud Light.
Lil Jon was featured in a Pepsi Super Bowl commercial alongside Cardi B and Steve Carell.
Jonathan H. Smith, professionally known as Lil Jon, was born on January 17, 1971, in Atlanta, Georgia. Raised in a middle-class neighborhood, he was the eldest of five children. His early life involved attending Beecher Hills Elementary School and Southwest Middle School, where he was described as highly achieving and independent. He developed an early interest in skateboarding culture with lifelong friends and worked at Skate Escape. During his high school years at Frederick Douglass High School, he joined the marching band and taught himself to DJ at age 15. His parents supported his DJing endeavors, allowing him to host popular house parties that became known as “Old Eng and Chicken Wing” parties. These early experiences at local nightclubs like Phoenix led him to connect with established music artists like Jermaine Dupri, TLC, and The Notorious B.I.G., setting the foundation for his future career.
Lil Jon’s professional career began in earnest after high school when Jermaine Dupri, impressed by his club presence and connections, hired him as an A&R for So So Def Recordings. In this role, he executive produced the successful “So So Def Bass All-Stars” compilation album series, which included the gold-certified album in 1996 and the seminal track “My Boo.” Concurrently, he served as a radio personality and DJ on Atlanta’s V-103. In 1995, he formed the rap group Lil Jon & the East Side Boyz, which became instrumental in popularizing the crunk subgenre. Their 1996 debut single “Who U Wit?” is often credited with introducing the term “crunk” to hip-hop. The group’s breakthrough came with the 2000 album “We Still Crunk!!” and the 2002 signing with TVT Records, leading to multi-platinum success with albums like “Kings of Crunk” and “Crunk Juice.” The group achieved mainstream success with hit singles such as “Get Low” and “Lovers and Friends,” peaking in the Billboard Hot 100.
Following the disbandment of Lil Jon & the East Side Boyz in 2005 due to creative and financial disputes, Lil Jon launched his solo career. His 2006 single “Snap Yo Fingers” reached number 7 on the Billboard Hot 100 and was certified platinum. In 2010, he released his debut solo album, “Crunk Rock,” featuring a diverse range of artists. A significant turning point in his career came in 2013 with the EDM single “Turn Down for What” alongside DJ Snake, which earned 8x platinum certification and a Billboard Music Award for Top Dance/Electronic Song. This track’s music video also garnered over a billion views on YouTube and was nominated for a Grammy. Beyond music, Lil Jon expanded into entrepreneurship, co-founding BME Recordings in 2004 and recently launching the wellness brand Soul Chakra in 2024, offering guided meditation albums like “Total Meditation” and “Manifest Abundance: Affirmations of Personal Growth.” He has also engaged in acting roles, guest appearances on TV shows, and philanthropy, supporting education in Ghana through Pencils of Promise. His influence extends to pop culture, including cameo appearances and brand partnerships with major companies.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.