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YoungBoy Never Broke Again is a prolific American rapper and recording artist known for his consistent musical output and impactful catalog, making him a compelling figure for brands seeking authenticity and broad audience reach.
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Request A ShowNBA YoungBoy has teamed up with Westside Merchandising on a new collaboration. Later, Westside cited YoungBoy for ruining a potentially lucrative partnership to sell his merch at retail chain Pure Atlanta. Youngboy's partner and Never Broke Again co-owner Kyle "Montana" Clairborne said: "I'm hyped up about our new gear with Westside Merchandising."
Gaulden founded the record label Never Broke Again in 2015, which has signed artists including NoCap and Quando Rondo. NBA Youngboy announced a Global Partnership Deal with Motown on his Never Broke Again record label.
YoungBoy Never Broke Again has signed a global partnership with Motown Records and his record label, Never Broke Again. The deal extends to every artist on his label. This joint venture deal was signed in September 2021 before the announcement in October 2022.
YoungBoy Never Broke Again and Supreme appear to be joining forces for a new collaboration. The streetwear brand teased the collaboration on Instagram. Gaulden was announced as the face of the Fall/Winter 2023 Series.
In 2020, Gaulden collaborated with ASAP Bari's popular streetwear brand, VLONE, to offer bundles with his album 'Top'.
On December 8, 2022, it was announced that Gaulden would ink a deal with Amazon’s Amp to host a radio show every Friday at 8 PM Central Time. The show featured guests like Blueface, Rich the Kid, and Ja Morant. However, the show was canceled, and Amp shut down on October 4, 2023, with all content discarded.
In November 2022, while on house arrest, Gaulden partnered with the NAACP to donate 500 turkeys to Baton Rouge families in need for Thanksgiving. Additionally, he funded a Thanksgiving buffet at Boil & Roux in Baton Rouge as part of his "Stop The Violence" movement. In December, he partnered with NAACP and Metro Health Education (alongside Fredo Bang and TG Kommas) to donate thousands of toys to youth for Christmas and to children's sectors in hospitals, as well as hosting a private dinner for families who lost homes to fires.
Ahead of his Make America Slime Again Tour in Dallas, Texas, Gaulden donated $50,000 to two non-profit charities, including Manifest Freedom. He stated on WFAA news: "You know, a lot of people be getting hurt, so it ain’t really cool at this point to me, [...] I just want to help in any way I can".
Ahead of his Make America Slime Again Tour in Dallas, Texas, Gaulden donated $50,000 to two non-profit charities, including Urban Specialists. He expressed his desire to help, stating: "You know, a lot of people be getting hurt, so it ain’t really cool at this point to me, [...] I just want to help in any way I can".
Kentrell DeSean Gaulden, known professionally as YoungBoy Never Broke Again, was born on October 20, 1999, in Baton Rouge, Louisiana. His early life was marked by challenges, including a childhood neck injury that left permanent scars and his father’s long-term incarceration. Raised primarily by his maternal grandmother, Gaulden discontinued his formal education in the ninth grade. During a period of juvenile detention for a robbery charge, he began developing his lyrical skills. Following his grandmother’s passing, he experienced a difficult time in a group home, leading him to move in with a friend, OG3Three Never Broke Again, and pursue music. He started his career by producing music with a microphone purchased from Walmart at age fourteen.
Gaulden released his first mixtape, “Life Before Fame,” in 2015, followed by a series of subsequent mixtapes including “Mind of a Menace” and “38 Baby.” His distinct sound and prolific release schedule quickly garnered regional attention. In 2017, he signed with Atlantic Records and Artist Partner Group, releasing singles such as “Untouchable” and “No Smoke,” which marked his initial appearances on the Billboard Hot 100. His mainstream breakthrough came with the 2018 single “Outside Today,” which reached the top 40 and achieved quadruple platinum certification. This success paved the way for his debut studio album, “Until Death Call My Name,” which peaked at number seven on the US Billboard 200.
Throughout his career, YoungBoy Never Broke Again has achieved significant milestones, including multiple chart-topping albums. His commercial mixtape “AI YoungBoy 2” debuted atop the Billboard 200 in 2019, with all 18 tracks receiving gold certifications. He became the second hip-hop artist to have three number-one albums within a single year with “38 Baby 2” and “Top” in 2020. Even during incarceration, his third album, “Sincerely, Kentrell” (2021), reached number one, making him one of only three imprisoned artists to achieve this. He concluded his contract with Atlantic Records with the 2022 album “The Last Slimeto” and subsequently signed a global partnership with Motown Records for his Never Broke Again label. He is recognized as the youngest artist in Billboard history to chart 100 singles on the Hot 100.
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