American beauty Lauren Conrad is a true entrepreneur. After first finding fame on the MTV reality show Laguna Beach, she sealed her reputation with her own spinoff series, The Hills, and then conquered the business world with multiple fashion lines and the non-profit, fair-trade online marketplace, The Little Market. She has also launched an eco-friendly makeup range, a signature fragrance, and written nine books, including novels and style guides.

Conrad was born in Laguna Beach in 1986 and first shot to fame in 2004 when MTV launched a reality TV show set in her school. As ‘LC’, she became one of the show’s stars at a time when reality television was still a relatively new concept. She rode this wave when her move to Los Angeles to make it in the fashion industry was documented in a spinoff series called The Hills, which ran for six seasons between 2006 and 2010. Here, Conrad was undoubtedly the star, and The Hills won the Teen Choice Award for Choice Female Reality TV four years in a row.

Conrad launched her debut fashion collection in 2008. Since then, she has collaborated with Kohl, premiered collections at New York Fashion Week, and designed everything from bedding to affordable swimwear for children. Her debut fragrance, called LOVED by Lauren Conrad, was released in 2022. Unsurprisingly, Conrad remains massively popular on social media, particularly on Instagram where she has more than 6 million followers on her personal account alone. She has recently stepped back from one of her blogs to spend more time with her family, but she also remains engaged in many creative design projects.