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BTOB

BtoB started their journey as a South Korean boy band formed in 2012 by Cube Entertainment, stepping onto the music scene as...

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Past Works

2015–Present

Debut Breakthrough

Early breakthrough moment that first put BTOB on the map with audiences and industry press alike.

DIRECT EXPERIENCE
2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS
2020–Present

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

BtoB started their journey as a South Korean boy band formed in 2012 by Cube Entertainment, stepping onto the music scene as a septet. The initial lineup brought together members Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel, Yook Sung-jae, and Jung Il-hoon, establishing their presence in the highly competitive entertainment industry with their distinctive vocal harmony and performance style.

Over the years, the group built a dedicated following through their musical releases and consistent group activities. Their creative path evolved through various albums and television appearances, allowing the members to build individual careers in acting, variety shows, and solo musical projects while maintaining their collective identity.

Lineup changes occurred when Jung Il-hoon departed from the group on December 31, 2020. Despite this transition, the remaining six members—Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel, and Yook Sung-jae—continued to perform and release music, preserving their enduring status as a recognized fixture in South Korea’s entertainment landscape.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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